Lani Cupchoy took a traditional photography class in college and learned about the power of photographic processing that opened up a new world for creative possibilities. She moved from hobby to professional photographer one year after establishing her label – Art by Lani Cupchoy upon discovering the transformational storytelling power of images.

As a multi-ethnic native of Los Angeles, Lani brings a unique sensibility and authenticity to her photographic work. Employing a photojournalistic approach, she began her early work chronicling an insider view of athletes and competitive sports which gained a reputed style in the world of professional body building, martial arts, Jiu-Jitsu, and boxing. Since then, utilizing storytelling photography, she has showcased several solo photographic exhibitions and has been featured in various magazines and print advertisements.

Headshot Photography 

I believe that the eyes are the windows to the soul and my role is to photograph that essence.” – Lani Cupchoy, Ph.D.

Portrait Photography 

Product Photography

This project sought to celebrate  ‘Mexicanidad’ and Latinx culture through body painting and the staging of the human body as art. ” – Lani Cupchoy, Ph.D.

Sports & Fitness Photography

“For me, the camera is a sketchbook and an instrument of intuition.” – Lani Cupchoy, Ph.D.

Fashion & Lifestyle Photography

Photography is about organic storytelling and letting a person’s light shine naturally for their story to be told.” – Lani Cupchoy, Ph.D.