Lani Cupchoy took a traditional photography class in college and learned about the power of photographic processing that opened up a new world for creative possibilities. She moved from hobby to professional photographer one year after establishing her label – Art by Lani Cupchoy upon discovering the transformational storytelling power of images.
As a multi-ethnic native of Los Angeles, Lani brings a unique sensibility and authenticity to her photographic work. Employing a photojournalistic approach, she began her early work chronicling an insider view of athletes and competitive sports which gained a reputed style in the world of professional body building, martial arts, Jiu-Jitsu, and boxing. Since then, utilizing storytelling photography, she has showcased several solo photographic exhibitions and has been featured in various magazines and print advertisements.
“I believe that the eyes are the windows to the soul and my role is to photograph that essence.” – Lani Cupchoy, Ph.D.
“This project sought to celebrate ‘Mexicanidad’ and Latinx culture through body painting and the staging of the human body as art. ” – Lani Cupchoy, Ph.D.
Sports & Fitness Photography
“For me, the camera is a sketchbook and an instrument of intuition.” – Lani Cupchoy, Ph.D.
Fashion & Lifestyle Photography
“Photography is about organic storytelling and letting a person’s light shine naturally for their story to be told.” – Lani Cupchoy, Ph.D.